McIntosh & Son Dealers

This was a concept that was approved by the client, however, never went into production.

It was deigned for a heavy machinery dealer and features a rich graphical style with a prominent header. I added the flowing background lines using a few experimental methods in Illustrator to give the header a richly detailed flowing feel while keeping the rest of the site neat and clean to give room for the products to breath and be noticed.

Additionally, I re-designed the logo in Illustrator outside the clients knowledge as it originally had blurred and damaged edges.